For many reasons, there may be a time when you decide to sell your Rolex. Fortunately, Rolex is one of the most recognised high-end watch manufacturers, this timeless piece is prevalent and in demand even when it is old. Just as buying, selling your beloved Rolex watch can be a dawnting process. So if you decided to sell yours, you would want to sell it for the true value. This post will guide you through the steps to sell your Rolex watch or any other watch online.

These Are The Best Pre Owned Rolex Watches For Investment
Source: rolex.com

Step 1: Find out how much your Rolex watch is worth

If you want to sell your watch, it is a good idea to find out where your “competitors” stand. With the internet nowadays, you can easily find out how much your watch is worth using search engines like google or duckduckgo. You just need to type “Buy Rolex model XXX”. Alternately, you can also go to the Facebook marketplace, Facebook groups, eBay, and other high end online marketplace…

It is important to always check what is the market price for your watch first before you sell it. Some people might be inclined to set the price by taking a % off the retail for your purchase price. But the Rolex brand tends to go up in value as it ages and you don’t want to miss out on that.

If you can’t find out the value of your watch online, come to a watch specialist for a valuation. Most of them offer this service for free. Find the right people that appreciate the value of your belongings. Clearly, not everyone understands the real value of an object, only an experienced expert can see the true value of your beloved watch. 

Step 2: Taking photos of your Rolex

There are 2 main pieces of work when listing your watch for sale: taking photos and writing the listing. Let’s dive into the art of taking photos.

When it comes to taking photos for a watch, try to take photos in a place with good lighting or take it outside. We know that it might sound like a hassle to take your watch outside for a photo, but it is worth it. You might even be able to sell your watch for $1,000 – $5,000 more if you put some effort into taking good photos. Just imagine, someone said to you that they will give you $1,000 for going outside, most of us will take that every day and twice on Sunday, I know I would.

When taking photos, it is important to take photos of the watch when you wear it. Most people will have concern that if the watch will look good on them or not. By wearing the watch and taking some photos of it, you might help to alleviate this concern from a potential buyer. You can even go an extra step and take photos of you wearing the watch and your favourite or most suitable outfit. For example, a Rolex will look much more elegant when you wear a suit.

Step 3: Listing your watch

Once you have your target price and photos for your watch, it is time to list it online. There are plenty of places where you can sell your watch nowadays such as Facebook, eBay, Amazon, and Gumtree,… It’s important to find the right platform for your target customers. The where is not too important since you can list your watch in all of them at the same time if you want. The key thing here is how you write and structure your listing.

You should always structure your listing in a dot point format, and highlight all the key features and make sure you include all these details like purchase date, model, condition. Another key thing that you should include in your listing is to offer the buyer to do a legit check. This will increase the credibility of your listing and show that your product is genuine.

If you are looking for advice or to sell your valuable watch or antique items, contact us on 02 9020 5150 for a no-obligation consultation with one of our specialists. With over 75 years of gold, silver, and diamond knowledge, our dedicated specialists are here to support you.

Request a GoldPak or book an appointment for a free valuation today.


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