Choose the most convenient option for you:

The GoldCompany: As one of Australia's oldest and most reputable firms, We provide a safe and reliable way to sell gold in Sydney. As a top destination for selling unwanted gold, silver, and diamond jewellery, our experienced and trusted gold buyers offer the highest daily cash prices in Australia.
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Visit us

If you have larger gold or silver items, you may prefer to visit us in person. Or we can come to you. We can value any complete or broken items in gold, silver and platinum and through our sister business DCLA value your diamonds.

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Confidential, safe and secure. Requesting our free, fully insured and registered courier services. Stay informed about your goods throughout the process.
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The Gold Company

Selling second-hand gold jewellery

Sell Gold jewellery

Selling second-hand gold jewellery can be a rewarding and straightforward process when you partner with a reputable buyer. Whether you have inherited pieces, outdated styles, or simply wish to declutter, converting your gold jewellery into cash offers both financial and practical benefits.

Understanding the value of your items and knowing how to navigate the selling process are crucial steps to ensuring a successful transaction.

Transparent evaluations

At The Gold Company, we specialize in providing fair and transparent evaluations for your second-hand gold jewellery. Our team of experts leverages industry-leading practices and tools to accurately assess the worth of your items, considering factors such as weight, purity, and current market prices. We aim to make the experience seamless and stress-free, offering both in-person consultations and secure mail-in options for your convenience.

Entrusting your gold jewellery to The Gold Company means you will receive professional service, competitive offers, and the peace of mind that comes with dealing with a trusted name in the industry. Let us help you unlock the hidden value in your gold jewellery and turn it into a tangible financial asset.

The Art of Selling Second-Hand Gold Jewellery:

Maximizing Value and Convenience:


In today’s economic landscape, selling second-hand gold jewellery has become a savvy way to both declutter and earn extra cash.

Whether you’re upgrading your collection, liquidating assets, or simply parting with pieces no longer in use, understanding the process can significantly impact your financial return and overall satisfaction.

Assessing Your Jewellery:

Before diving into the market, it’s essential to assess your jewellery’s value. Factors such as purity (karats), weight, craftsmanship, and current market trends all influence its worth.

A professional appraisal from a certified jeweller or appraiser can provide an accurate valuation, ensuring you have a realistic expectation of what your pieces are worth.

Exploring Your Selling Options:

Several avenues exist for selling second-hand gold jewellery, each with its own benefits and considerations:

Local Jewellers and Pawnshops:

These establishments often offer quick cash for gold based on current market rates. They provide convenience but may not offer the highest prices.

Online Platforms:

Websites and apps dedicated to buying gold jewellery allow you to reach a broader market and potentially fetch better prices. However, ensure the platform is reputable and offers secure transactions.

Auction Houses:

For unique or high-end pieces, auction houses can attract collectors willing to pay a premium. Keep in mind that auctions involve fees and may take longer to finalize.

Gold Refiners:

Directly selling to refineries can cut out middlemen, potentially maximizing your profit margin. Refiners melt down the gold for reuse, making purity and weight crucial factors in their valuation.

Tips for Maximizing Value when selling gold, Research Current Prices:

Stay informed about the current gold prices and market trends to negotiate better deals.

Presentation Matters:

Clean and present your jewellery well. Polished pieces often command higher prices than tarnished ones.

Know Your Gold:

Understand the karat purity and weight of your jewellery. Higher purity and weight typically mean higher payouts.

Compare Offers:

Don’t settle for the first offer you receive. Shop around and compare quotes from different buyers or platforms to ensure you’re getting the best deal.

Ensuring a Smooth Transaction, Documentation:

Keep records of any appraisals, receipts, or certificates of authenticity to validate your jewellery’s worth.

Security:

When selling online or to unfamiliar buyers, prioritize secure payment methods and reputable platforms to avoid scams.

Legal Considerations:

Familiarize yourself with local regulations regarding the sale of precious metals to ensure compliance and protect yourself legally.

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The Gold Company Founders

Michael Cohen

Michael Cohen

Michael began his career as a diamond polisher, cleaver and marker for a prominent diamond miner. A third generation expert in the industry and a registered gemologist, Michael has more than 30 years experience in all things gold and diamonds. He established the Gold Company group to provide the most extensive and integrated service in the industry.

Roy Cohen

Roy Cohen

Roy, Michael’s brother, joined the family business in the 1990's, trading diamonds and developing mining interests. He has directed a leading diamond certification business and is exceptionally skilled at evaluating gold. Roy founded the Gold Company to provide everyday Australians with expert advice.

Dan Novick

Dan Novick

Dan has extensive marketing and commerce experience at the executive level. After shaping businesses within the energy and aviation sectors, Dan has focused his energy on his passion for gold trading and the gold industry. Together, Dan and the team have built the Gold Company Group and its subsidiary The Gold Company into the premium household name in gold and diamonds that it is today.

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Pot of Gold Blog

Why Selling Gold and Silver Jewellery to GoldCompany Is the Best Option for the Highest Prices

When it comes to selling your gold and silver jewellery, whether it’s an old piece sitting in a drawer or inherited items, choosing the right buyer is key to getting the best value. At GoldCompany, we make the process straightforward, transparent, and ensure you get the highest prices for your precious metals.

Get in Touch

You need more information about us?

Find us at the office

Suite 901, Level 9, CitiSite House 155 Castlereagh Street Sydney, NSW 2000

Mon - Fri, 9:00am-5pm

Call us

Phone (02) 9020 5150

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