If you bought a gold jewellery item 15 years ago in Australia and are considering selling it today, the good news is: you’re likely to be making money. With the current gold price sitting at an impressive AUD $5,182.58 per ounce, the value of gold has significantly appreciated since 2010. However, whether you profit—and how much—depends on several key factors.
Gold Prices Then vs Now
In mid-2010, the gold price in Australian dollars hovered around AUD $1,400–$1,500 per ounce. Fast forward to today, and the price has more than tripled. This long-term rise is largely driven by:
- Global economic uncertainty
- Rising inflation
- Central bank gold purchases
- Devaluation of fiat currencies over time
So, if your jewellery was purchased during this earlier price era, the raw gold content alone has likely gained significant value.
Factors That Affect Your Return
That said, jewellery isn’t valued the same way as pure bullion. Here’s why:
- Retail Markup: When you bought the piece, you paid for design, craftsmanship, branding, and retail margins—often 30% to 200% over the gold value.
- Purity of Gold: Most gold jewellery in Australia is either 18ct (75% pure) or 9ct (37.5% pure), not 24ct (pure gold). So, your resale is based on the gold content, not total weight.
- Wear and Tear: Jewellery that’s worn can have minor damage, reducing its resale value unless it’s an antique or collectible piece.
Therefore, while the gold price has risen dramatically, unless you’re selling a high-purity item or collectible piece, you may not recover the full amount you originally paid. But, in terms of the raw gold content alone, yes—you’re likely in profit.
Why The GoldCompany Is the Best and Safest Way to Sell
If you’re considering selling, choosing the right buyer makes all the difference. The GoldCompany has built a reputation as Australia’s most trusted and transparent gold buyer. Here’s why:
- Top Prices Paid – We pay based on real-time market rates, ensuring you get the full value of your gold’s weight and purity.
- Free Testing & Valuation – Know exactly what your gold is worth with no obligation to sell.
- No Hidden Fees – What you see is what you get. We don’t charge melting or assay fees.
- Immediate Payment – Walk in with your gold, walk out with instant cash or bank transfer.
- Secure & Private – Our Sydney CBD office offers a discreet and secure environment, with professional staff and state-of-the-art equipment.
- Fully Licensed – The GoldCompany operates with full compliance under Australian law, offering peace of mind and legitimacy.
Bottom Line
If you purchased a gold jewellery item 15 years ago, you’re likely to be in a stronger financial position today—particularly if it’s 18ct or higher. However, the real value lies in knowing who you’re selling to. With decades of experience, The GoldCompany ensures you get the most for your gold in a way that’s fast, fair, and secure.
Thinking of selling? Visit us today and find out what your gold is really worth.
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