Gold has surged to record highs above $4,400 an ounce, marking one of the strongest bull markets in decades. For everyday gold owners, this isn’t just a headline — it’s a rare opportunity. With prices at historic levels, now is the ideal time to have your old gold jewellery professionally valued by GoldCompany.

Record Prices Create a Perfect Selling Window

Driven by expectations of US interest rate cuts, ongoing geopolitical tensions and relentless central bank buying, gold has entered uncharted territory. Prices have risen more than 68% this year alone, the strongest annual performance since 1979.

Gold started 2025 near $2,600 an ounce. Today, it is trading well above $4,400 — a dramatic rise that has significantly increased the value of scrap gold, broken jewellery, inherited pieces and unwanted gold items sitting in drawers and safes.

For sellers, this kind of price environment doesn’t come around often.

Why GoldCompany Is the Smart Call Right Now

At times like these, who you sell to matters as much as when you sell. GoldCompany has built its reputation on transparent, trade-backed pricing and decades of experience in the gold and diamond markets.

When you contact GoldCompany, you receive:

• Live market-based pricing, aligned with record global gold prices
• Expert assessment, not automated estimates
• Clear explanations of purity, weight and value
• Immediate payment, with no pressure to sell

Whether your jewellery is modern, antique, damaged or unfashionable, its value today is driven primarily by gold content — and that content has never been worth more.

Central Banks Are Buying — You Can Capitalise

While central banks around the world are increasing their physical gold holdings to hedge against economic uncertainty and currency risk, private individuals have a different advantage: the ability to realise profits immediately.

With analysts forecasting further rate cuts in 2026 and price targets stretching towards $4,500 and even $5,000 an ounce, volatility is likely to remain high. However, history shows that locking in gains at record levels is often a prudent move, especially for non-investment jewellery.

Silver and Platinum Strength Adds Further Value

The precious metals rally isn’t limited to gold. Silver has surged to fresh all-time highs, up more than 130% this year, while platinum is trading at a 17-year high. If your jewellery includes mixed metals, GoldCompany’s specialists ensure each component is correctly identified and valued — something many sellers overlook.

Turn Unused Jewellery Into Real Value

Old rings, chains, bracelets and earrings — even broken or mismatched pieces — can now translate into significant cash returns thanks to today’s exceptional pricing.

As confidence in financial markets wavers and global uncertainty persists, gold continues to lead as the ultimate monetary metal. For owners of unwanted gold jewellery, the message is simple:

Record prices won’t last forever — but the opportunity is here right now.

Call or visit GoldCompany today for an honest, expert valuation and see what your old gold jewellery is truly worth in this historic market.