When selling gold, many people assume that all gold is priced the same. In reality, selling jewellery and selling bullion are valued very differently. Understanding this difference can have a major impact on how much you receive—and choosing the right buyer matters just as much as the gold itself.
At GoldCompany, we specialise in transparent, fair pricing for both jewellery and bullion, ensuring customers are paid accurately based on real market value, not vague estimates or hidden margins.
How Bullion Is Priced
Bullion—such as gold bars and investment-grade coins—is the simplest form of gold to value.
Bullion pricing is based on:
- The live global spot price of gold
- The exact weight
- The purity (usually 99.9% or 99.99%)
Because bullion is already refined and investment-grade, it trades very close to spot price, with only a small margin depending on market demand and liquidity.
At GoldCompany, bullion is:
- Weighed precisely
- Verified for purity
- Priced directly against the live market
There’s no guesswork—just clear, measurable value.
How Jewellery Is Priced (And Why It’s Different)
Gold jewellery pricing is more complex.
Most jewellery is:
- Not pure gold (often 9ct, 14ct, or 18ct)
- Mixed with alloys such as silver or copper
- Valued primarily for its metal content, not its retail price
When selling jewellery, what matters is:
- Gold content, not brand or original purchase price
- Weight after removing non-gold components (stones, clasps, springs)
- Current gold market price
Many sellers are surprised to learn that designer or antique jewellery does not automatically mean a higher gold value. However, unlike many buyers, GoldCompany takes the time to assess each piece properly.
Where Most Buyers Get It Wrong
Some buyers:
- Quote vague “up to” prices
- Weigh jewellery with stones included
- Apply aggressive deductions without explanation
- Fail to show the live gold price being used
This lack of transparency often results in customers being underpaid.
What Makes GoldCompany Different
At GoldCompany, fairness and clarity are non-negotiable.
1. Transparent Weighing and Testing
Every item is:
- Tested in front of you
- Weighed accurately
- Explained clearly—no hidden steps
2. Live Market Pricing
We price using real-time gold prices, not outdated charts or internal benchmarks.
3. Correct Karat Valuations
We calculate precisely how much pure gold is in your jewellery based on its hallmark—no averaging, no rounding down.
4. Jewellery Expertise
Unlike generic scrap buyers, GoldCompany understands jewellery. If a piece has value beyond melt—such as rare craftsmanship or collectible appeal—we tell you.
5. No Pressure, No Games
You receive a clear price and complete explanation. The decision is always yours.
Jewellery vs Bullion: Which Pays More?
It depends on what you’re selling:
- Bullion usually delivers the highest percentage of spot price
- Jewellery can still achieve excellent value when priced correctly
- Poorly assessed jewellery = lost money
The key difference isn’t the gold—it’s who is valuing it.
Why Sellers Choose GoldCompany
Customers come to GoldCompany because we offer:
- Honest pricing
- Industry expertise
- Immediate payment
- A secure, private environment
- Respect for both the metal and the seller
Whether you’re selling old jewellery, broken gold, coins, or bullion, our approach ensures you are paid fairly—based on facts, not tactics.
Final Thought
Selling gold should never feel confusing or uncomfortable. Understanding the difference between jewellery and bullion pricing puts the power back in your hands—and choosing a buyer who values transparency ensures you receive what your gold is truly worth.
At GoldCompany, fairness isn’t a slogan. It’s how we price.
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