What to Consider Before Selling Gold for Cash

Gold has long been considered a solid investment. During times of economic uncertainty, it tends to hold its value, and history shows that its value generally increases over time.

This enduring appeal prompts many to buy and hold onto gold. But what about selling gold for cash? Is it a worthwhile endeavour in 2024?

Currently, gold prices are relatively high, making it possible to profit from selling your gold. However, there are several factors to consider before liquidating your gold assets.

In this guide, we will explore why selling gold could be a good idea, along with tips on how to do it effectively.

What to Consider Before Selling Gold for Cash
First and foremost, take your time with the selling process. It might be tempting to think that selling gold for cash is as simple as listing old gold items on auction sites. However, this approach may lead to being short-changed, as you could be taken advantage of by buyers offering less than your gold’s true value.

Instead, consider the following factors:

What gold items are you selling?
How much is your gold worth?
Where will you sell your gold?
When is the best time to sell gold?


You may have various gold items around your home ready to be sold. Generally, these fall into three main categories: gold bullion/coins, gold jewellery, and miscellaneous gold items.

Understanding what you’re selling is key to determining your gold’s worth. Several factors influence value, particularly the gold’s purity and weight. Gold purity is measured in carats, with 24-carat gold being 100% pure.

Coins and bullion are typically 24-carat, meaning they may be worth more than gold jewellery, which usually ranges from 14 to 18 carats. The purer the gold, the more money you’re likely to receive.

However, rarity also plays a role. Some gold items—such as Rolex watches—may not be 24-carat but could still be more valuable than bullion of the same weight due to their rarity and status as collector’s items. Thus, understanding the true value of your gold pieces is crucial to avoid being underpaid.

Choosing the right place to sell your gold is equally important. Selling to the wrong buyer could result in receiving less than you deserve. Always opt for a trusted and reputable buyer to maximise your returns.

Finally, keep an eye on gold prices. Monitor the market to identify when prices are rising or falling. The ideal time to sell is during a price surge. Holding onto your gold for a few months could mean the difference between hundreds of dollars.

How to Determine the Value of Your Gold
Determining the value of your gold is essential before selling. You need to understand what you have.

The good news is that you can calculate a rough value for any gold items you wish to sell. The bad news is that it can be complicated—but we’re here to help.

Here are some key steps to follow:

Determine the carat number (this should be engraved on the piece or found on your purchase receipt. If not, have your gold items appraised to ascertain their purity).
Weigh your jewellery.


Check the current market price (gold prices are given per troy ounce, equivalent to 31.1 grams. Divide the price per troy ounce by 31.1 to find the price per gram).
Then, use this equation:
(Weight of Gold x Purity of Gold x Rate of Gold today) / 24

For example, imagine you have a 14-carat piece of jewellery that weighs 5 grams. Suppose the current rate of gold is AUD 2,500 per troy ounce. In grams, that’s AUD 80.39 per gram (AUD 2,500 / 31.1).

Now, calculate the value:
(5g x 14K x AUD 80.39) / 24 = AUD 234.47

This suggests that the value of your jewellery is approximately AUD 234.47 based on the given gold rate. Repeat this process for all your pieces to determine their worth.

A caveat: this method is most effective for selling scrap gold items or bullion/coins. If you’re selling rare gold jewellery, such as watches, you’ll need to determine value based on current market prices for those specific items.

The Benefits of Selling Gold for Cash
Why should you consider selling gold for cash in 2024?

Firstly, gold is currently very valuable. The market price is favourable and is expected to continue rising throughout the year, offering a significant opportunity to earn money by selling some of your old gold items.

Secondly, selling gold for cash allows you to liquefy your assets and access more funds. This liquidity can be reinvested in other assets or used for immediate financial needs, such as covering bills or saving for a significant purchase like a house.

Moreover, selling gold for cash helps declutter your home. You may have heirlooms or old jewellery taking up space. If these items are no longer used, why keep them? Selling them for cash can lead to a less cluttered living space.

Lastly, one of the most significant benefits of selling gold is the simplicity of the process. It’s straightforward: determine the value of your gold, find a buyer, and complete the sale. You can have cash in your pocket within a few days, making it a quick and efficient way to access funds.

Tips for Finding a Trustworthy Gold Buyer
Knowing the value of your gold items is just one step in the selling process. You also need to ensure you’re selling to a trustworthy buyer. Unreliable buyers might offer low prices or, worse, take your gold without returning it. Many people fall victim to scams in this industry, so it’s vital to find a reliable buyer.

Here are our tips to help you identify a trustworthy buyer:

Carry Out Research: A quick online search can reveal a lot. Look for reviews, find out how long the buyer has been in business, and check for any negative press. The more information you gather, the better equipped you are to make a wise decision.

Review the Buyer’s Policies: What terms and conditions does the buyer set out? Do they provide a receipt for the sale? A receipt is crucial as it serves as legal evidence that you’ve sold your gold. It protects you from buyers who might take your gold without payment.

Ask Questions: A trustworthy buyer will answer all your questions openly. Ask about their buying process, how they appraise your gold, and how they pay. Their responses will give you insight into whether they can be trusted.

Check for Free Quotes: Reputable buyers will offer free quotes or appraisals. This demonstrates their legitimacy and commitment to providing a fair deal. Avoid buyers who pressure you into agreeing to a sale before appraising and making an offer.

Sell Gold to GoldCompany Today
Finding a reliable gold buyer has never been easier, thanks to GoldCompany. We are ready to buy any gold items and offer some of the fairest prices in the market. This ensures that you deal with a trusted buyer while maximising your cash returns.

If you’re interested in selling gold to us in 2024, here’s what you need to do:

Bring your jewellery to us for a full appraisal.
Allow our experts to carefully examine your gold and determine its price.
Consider our offer and decide if it meets your expectations.
Accept our payment and receive cash in your pocket immediately.
That’s all there is to it—you can walk away with cash for your gold in minutes. You can trust that we offer fair prices, as our experts weigh your gold, check its purity, and use the most up-to-date gold prices to ensure you leave satisfied. Feel free to determine the value yourself beforehand—our valuation will likely be more accurate, giving you even greater confidence in your decision.