When it comes to combining luxury with sport, no one does it quite like Tiffany & Co. At this year’s 2025 U.S. Open, the world-famous jeweller unveiled an extraordinary pop-up at the USTA Billie Jean King National Tennis Center, featuring a diamond-encrusted tennis racket and a 24-karat gold vermeil tennis ball set with seven carats of diamonds.

A Blend of Sporting Heritage and Precious Metals

Tiffany’s immersive pop-up, located at Fountain Plaza, drew crowds with its oversized Tiffany Blue tennis ball and a display of the U.S. Open Championship Trophies. These sterling silver masterpieces, crafted by Tiffany’s Rhode Island silversmiths since 1987, each take around six months to complete and more than 60 hours of meticulous engraving and polishing.

While the trophies celebrate sporting glory, the true showstopper was the bespoke Tiffany HardWear racket, sparkling with five carats of diamonds. Together with its gold and diamond tennis ball counterpart, the set reflects both Tiffany’s silversmithing heritage and its modern flair for extravagant design.

Why This Matters to Gold and Diamond Lovers

The display highlights the enduring value of precious metals and diamonds—whether crafted into timeless trophies or transformed into imaginative showpieces. Just as Tiffany’s sterling silver trophies represent excellence in sport, gold and diamonds remain symbols of wealth, achievement, and lasting value.

Beyond Tradition – A Modern Experience

To complement the luxury showcase, Tiffany partnered with Meta to offer fans a unique AI experience, allowing them to picture themselves holding a championship trophy on centre court.

The GoldCompany View

Tiffany’s U.S. Open presence is a reminder of how precious metals and diamonds capture the imagination and hold their value across generations. Whether it’s sterling silver, gold, or diamonds, these timeless assets not only shine in moments of celebration but also provide enduring financial security.

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