About us.
Our mission.
At The Gold Company, our mission is to make selling precious metals and diamonds simple, transparent, and secure. We’re a trusted gold buyer Sydney residents rely on for expert valuations, honest advice, and award-winning service. Everything we do is free of charge and without pressure.
Whether you choose to sell or not, our goal is to help you understand what your items are worth. We offer fair valuations, top market prices, and a seamless, secure selling process.
Our history in the trade.
Founded in 2008 by Michael, Roy, and Dan, The Gold Company was created to meet Australia’s need for a trusted, full-service gold and diamond buyer offering real financial solutions to everyday people.
Since then, we’ve grown into The Gold Company Group, expanding our services across multiple channels—including buying and selling precious metals and diamonds, bullion investment, insurance, and expert valuation services.
As a trusted gold buyer Sydney residents rely on, and with the backing of Australia’s first onsite, internationally-accredited diamond grading laboratory (DCLA), we continue to evolve while staying true to our mission: to deliver genuine value and support to the communities we serve.
Who are we?
With over 75 years of experience spanning three generations, The Gold Company has earned its reputation as one of the most trusted names in the precious metals industry. Our legacy is built on deep expertise, transparency, and integrity. As the trusted gold buyer Sydney locals turn to, we leverage strong industry networks, in-house testing capabilities, and Australia’s only onsite, internationally-accredited diamond grading laboratory (DCLA) to provide the most accurate, up-to-date valuations in the market.
Every assessment is completely free and carries no obligation, so you can make your decision with confidence.
best experts in the market
Our founders
Michael Cohen
Michael Started his career serving an apprenticeship as a diamond cutter, polisher, cleaver and marker for a major DeBeers sightholder in South Africa. In 1988, Michael then established a diamond cutting works (DCW) in Johannesburg CBD. The factory primarily traded in rough diamonds direct from the mine. In 2001, the family migrated to Australia where they set up the DCLA, Australia’s first and only internationally accredited and endorsed Diamond grading laboratory.
Dan Novick
Dan owned and operated a professional aviation business in Australia. Dan’s business expertise is extensive across many different companies, including gold, diamonds, and other innovative technology companies. With a broad base of experience in marketing and commerce, and a passion for gold trading and the gold market, Dan is a hands-on partner and leader. His deep involvement with Australia’s first onsite, internationally-accredited diamond grading laboratory (DCLA) further strengthens the team’s commitment to precision and trust. With his experience in selling and buying gold, Dan has helped earn the team an impeccable reputation in the trade around the globe.
Roy Cohen
Roy worked for Anglo American and De Beers, a multinational diamond and gold mining corporation, for several years before joining the DCW business in the 90’s. Roy is an expert in rough and polished diamonds and was active in developing mining interests in the Kimberley area of South Africa and other African countries. His in-depth knowledge of gold, silver, and his qualifications in economics have been the backbone of the FirstGold platform's strategy and focus. As part of our commitment to accuracy and transparency, Roy also plays a key role in overseeing operations connected to Australia’s first onsite, internationally-accredited diamond grading laboratory (DCLA), making him an indispensable part of the consumer’s experience when dealing with FirstGold.
The Gold Company Group
We use our extensive knowledge and experience to provide a wide range of gold, silver, platinum, and diamond services. Helping you free up and protect the value in your items.
