Our Mission
At The Gold Company, our mission is to make selling precious metals simple, transparent, and secure. We provide expert valuations, honest advice, and award-winning service—free of charge and without pressure. Whether you choose to sell or not, our goal is to help you unlock the value of your items by offering fair valuations, top market prices, and a seamless selling experience.
Our Long History In The Trade
Founded in 2008 by Michael, Roy, and Dan, The Gold Company was created to meet Australia’s need for a trusted, full-service gold buyer offering real financial solutions to everyday people.
Since then, we’ve grown into The GoldCompany Group, expanding our services across multiple channels—including buying and selling precious metals and diamonds, bullion investment, insurance, and expert valuation services.
While we continue to evolve, our mission remains the same: to deliver genuine value and support to the communities we serve.
Who Are We?
With over 75 years of experience spanning three generations, The Gold Company has earned its reputation as one of the most trusted names in the precious metals industry. Our legacy is built on deep expertise, transparency, and integrity.
From miners to refiners, our strong industry networks and in-house testing capabilities allow us to provide the most accurate, up-to-date valuations in the market. Every assessment is completely free and carries no obligation, so you can make your decision with confidence.
Founders
Michael Started his career serving an apprenticeship as a diamond cutter, polisher, cleaver and marker for a major DeBeers sightholder in South Africa. In 1988, Michael then established a diamond cutting works (DCW) in Johannesburg CBD. The factory primarily traded in rough diamonds direct from the mine. In 2001, the family migrated to Australia where they set up the DCLA, Australia’s first and only internationally accredited and endorsed Diamond grading laboratory.
Roy worked for Anglo American and De Beers, a multinational Diamond and Gold mining corporation, for several years before joining the DCW business in the 90’s. Roy is an expert in rough and polished diamonds, and was active in developing mining interests in the Kimberly area of South Africa and other African countries. Roy’s in-depth knowledge of Gold, Silver and his qualifications in the world of economics has been the backbone of the FirstGold platform’s strategy and focus. An indispensable part of the consumer’s experience when dealing with FirstGold
Dan owned and operated a professional aviation business in Australia. Dan’s business expertise is extensive across many different companies, Including Gold, diamonds and other innovative technology companies. With a broad base of experience in marketing and commerce, and a passion for gold trading and the gold market, Dan is a hands-on partner and leader. With his experience in selling gold and buying gold, Dan has earned the team an impeccable reputation in the trade around the globe.
Our Companies - The Gold Company Group
The Diamond Certification Laboratory of Australia (DCLA) is a premier independent diamond grading and certification laboratory, renowned globally for its accuracy and reliability.
myVal™ empowers users with tools to document, track, and manage valuables, ensuring accurate records and better insurance outcomes, designed to solve key issues in Home & Contents insurance, ensuring your valuables are accurately documented, valued, and fully covered.
DCLA Diamond Exchange provides our customers with some of the world’s best quality cut and polished diamonds that are verified, checked, and carefully selected by the DCLA laboratory experts, at the best prices.
A safe and secure storage for your valuation certificates. Keep records of all your jewellery items and certificates. Track the value with accurate records of your valuables. Easily ready to send to your insurer or jeweller.
Discover the Beauty of a NEXDiamond
Creating a custom piece of jewellery at NEXDiamond is more than just a purchase; it’s a truly unique and special experience.
At Labtika, we’ve been passionate about providing the highest quality Diamonds to our customers since we first opened. Labtika has grown to become a leader in the diamond industry.
As one of Australia’s oldest and most reputable firms, We provide a safe and reliable way to sell gold in Sydney. As a top destination for selling unwanted gold, silver, and diamond jewellery
FirstGold provides Gold and Silver savings plan initiatives, in the form of physical gold and silver bullion , that puts your financial future in your hands.